Ahiahi mārie, welcome to The Spinoff Daily.
Today on The Spinoff: All the things we won’t know in 10 years, a new local drama worth watching and a scene-by-scene breakdown of the time Wellington starred in a Bollywood spy thriller.
But first: Joel MacManus ranks the best and worst of Wellington’s tourism slogans.
“In 2010, Lonely Planet, the travel guide company that pumps out unending lists of nice things about cities, referred to Wellington as ‘the coolest little capital in the world’. It was a throwaway line, but Wellington’s marketing boffins absolutely (positively) fell over themselves in excitement and started plastering the slogan everywhere they could.
It all came crashing down in 2021 when an expensive marketing consultant told WellingtonNZ the slogan was cringe; cool people (and places) don’t call themselves cool, and promoting the city as ‘little’ made it seem unimportant. However, it is, undeniably, a capital.”
Does Melissa Lee have a plan to help media?
All the things we won’t know in 10 years
Stuff, The Spinoff, Newsroom, SYSCA and NZ Geo leaders on the media crisis
What does privacy look like in the internet age?
Personal privacy has become a more complex topic than ever before since the internet became a mainstay of our lives. The University of Auckland Business School's Gehan Gunasekara has spent his career trying to define privacy in this fast-changing world.
Read more about his studies into the new age of privacy on The Spinoff now, in partnership with the University of Auckland Business School.
The aftershocks keep coming in gripping new psychological drama Friends Like Her
The Unity Books bestseller chart for the week ending April 12
The Friday Poem: ‘狐 fox’ by Lee Murray
Right now, we need your support more than ever
The Spinoff recently estimated that the number of full-time journalists in New Zealand may have halved since 2018 Census data was published. As the media landscape continues to change, numbers continue to decrease. The Spinoff is not immune to the drastic advertising slowdown impacting the sector. That’s why we’re immensely grateful to our audience for their support. To those who already support us, thank you. If you don’t and are able, we’d be very grateful if you’d consider becoming a Spinoff member or donating today.
– Duncan Greive, founder